About Heavy
About Us, Page Examples and More!
The best About Us pages usually (and what actually makes them good) involve a person writing about their business, their life or other relevant topics. There are dozens of amazing articles I've come across on the subjects of how to sell more stuff, build relationships, get people to sign up and much more. They are gems in the article directories, but they don't always make the cut. That's because the author fails to provide enough information in the body of the text to make the article worth the link.
I recommend using About Us pages with links to three sections of the article: the byline, the call to action, and the resource box. By creating these three sections you immediately create a higher relevancy score for your site and dramatically increase its CTR (click through rate). Remember, articles with two anchors lead to pages with three anchors, etc. So by making sure you include at least one About Us link in your byline and call to action, you can ensure that readers will click through to the appropriate page.
The final step is the most important: getting people to really sign up for your list. This can be done in a variety of ways, including by sending emails, telemarketing calls, cold calling, etc. But my favorite way to get targeted traffic to become subscribers to your list is to incorporate a personal brand into your URL and brand yourself as an expert in your field. This is why:
The best About Us pages usually (and what actually makes them good) involve a person writing about their business, their life or other relevant topics. There are dozens of amazing articles I've come across on the subjects of how to sell more stuff, build relationships, get people to sign up and much more. They are gems in the article directories, but they don't always make the cut. That's because the author fails to provide enough information in the body of the text to make the article worth the link.
I recommend using About Us pages with links to three sections of the article: the byline, the call to action, and the resource box. By creating these three sections you immediately create a higher relevancy score for your site and dramatically increase its CTR (click through rate). Remember, articles with two anchors lead to pages with three anchors, etc. So by making sure you include at least one About Us link in your byline and call to action, you can ensure that readers will click through to the appropriate page.
The final step is the most important: getting people to really sign up for your list. This can be done in a variety of ways, including by sending emails, telemarketing calls, cold calling, etc. But my favorite way to get targeted traffic to become subscribers to your list is to incorporate a personal brand into your URL and brand yourself as an expert in your field. This is why: